PinnedTony Franco60 Life Lessons at 60Earlier this month, I turned 60. Here are 60 life lessons, in no particular order.Jan 25, 20222Jan 25, 20222
Tony FrancoHow To Market Your Brand With a Zero BudgetWhat do you do if your brand has huge growth ambitions and a zero marketing budget? Don’t despair. Having a zero marketing budget forces…Nov 9Nov 9
Tony FrancoHow to Be a Brilliant Brand ManagerOver the years, I’ve worked with all kinds of brand managers. Indeed, my first ever job in marketing was as a brand manager at Nestle. This…Nov 9Nov 9
Tony FrancoMaking the Most of ‘In Real Life’ WorkshopsNowadays, online workshops have become the norm. So there has to be a great reason to bring people together for a real-life event…May 13May 13
Tony FrancoAvoiding Workshop GroupthinkOne of the risks of running a workshop designed to generate new ideas is ‘Groupthink’. People will always seek consensus in a group setting…May 13May 13
Tony FrancoRemember To Look UpThis week, I’ve been reflecting on the film ‘The September Issue’ made in 2009. A behind-the-scenes documentary on Vogue magazine and how…May 13May 13
Tony FrancoTo Be More Creative — Just Follow the Rules — Franco LondonI’m reading a great book on storytelling at the moment, called ‘Into the Woods’ by John Yorke. What struck me was how rule-bound…Jan 19Jan 19
Tony FrancoGetting Going is The Tough BitSelf-improvement is on everyone’s mind at the moment. We’re inundated with articles on how to get fitter, how to achieve our goals, and how…Jan 15Jan 15
Tony FrancoWhat ‘Tomorrow and Tomorrow and Tomorrow’ Teaches Us About CreativityI’ve recently finished reading Tomorrow and Tomorrow and Tomorrow, a novel by Gabrielle Zevin. A great read. It’s set in the 1990s and…Jan 8Jan 8
Tony FrancoSometimes it’s Good to be boringWe’re often encouraged to live life to the max. To make the most of every moment. To seize the day.Nov 22, 2023Nov 22, 2023
